DAYTONA BEACH, Fla — Stanley Black & Decker’s iconic CRAFTSMAN brand is set to make its highly anticipated return as the title sponsor of the NASCAR Truck Series this Friday, Feb. 17 at Daytona International Speedway. After serving as the series’ title sponsor from its inception in 1995 through 2008, CRAFTSMAN returns to the NASCAR Truck Series and will debut the brand on vehicles, crew uniforms, tracks and more during the NextEra Energy 250.
“The CRAFTSMAN Truck Series is where pride meets power, and we couldn’t be more excited to reunite with our loyal fans in Daytona,” said Tabata Gomez, Chief Marketing Officer of Tools & Outdoor at Stanley Black & Decker. “As title sponsor, we take great pride in supporting the drivers, teams and fans who embody the same spirit of hard work and determination that CRAFTSMAN represents. We’re pulling out all the stops this historic season to bring fans closer to the action with exclusive Deal of the Race™ promotions, giveaways, fan experiences and more.”
Deal of the Race™: Exclusive Discounts for CRAFTSMAN® Truck Series Fans
Throughout the 2023 NASCAR CRAFTSMAN Truck Series season, CRAFTSMAN will offer different Deal of the Race promotions during NASCAR Truck Series events.
Fans can score deals on featured CRAFTSMAN tools live as they watch their favorite NASCAR CRAFTSMAN® Truck Series drivers battle to the finish line or through CRAFTSMAN® social media channels. During FS1 and FOX race broadcasts a QR code will be displayed on screen during CRAFTSMAN® ads, directing fans to purchase the featured tool at a special discount.
The first CRAFTSMAN® Deal of the Race™ promotion launches the week of Feb. 13, featuring a CRAFTSMAN® V20* BRUSHLESS RP™ 2-Tool Combo Kit (2 Batteries) for $149. Sale price may vary online. Available exclusively at Lowe’s and Ace Hardware (US only). For more information, visit craftsman.com/dealoftherace.
CRAFTSMAN® Fan Experience
CRAFTSMAN® will host an interactive exhibit in Daytona International Speedway’s Midway Zone from Feb. 15 – 19. The CRAFTSMAN® exhibit will showcase various CRAFTSMAN® tools from storage solutions to power and hand tools, as well as display a CRAFTSMAN® branded show truck. Visitors can participate in an interactive giveaway, win signed memorabilia, meet with various truck series drivers and be upgraded to VIP tickets throughout the week.