NTT expands entitlement sponsorship with INDYCAR

NTT is continuing its multi-tiered partnership with INDYCAR, signing a multi-year extension as the entitlement sponsor of the NTT INDYCAR SERIES. In doing so, NTT will continue to deliver the smart technology backbone that will enhance the race experience for INDYCAR fans attending the 105th Running of the Indianapolis 500 – and from wherever else they may be watching – on Sunday, May 30 at the famed Indianapolis Motor Speedway. Technology from NTT will further enable the return of fans to the iconic race after last year’s event was postponed until August and held without fans on-site due to COVID-19 precautions. This year, additional solutions and services will help bring the race to life for those in attendance, as well as the millions of fans following the race around the world.

NTT, a global technology and business solutions provider and Fortune Global 500 company, became the title sponsor of the NTT INDYCAR SERIES at the start of the 2019 season and has extended this agreement, and its Official Technology Partner status with INDYCAR, the NTT INDYCAR SERIES, the Indianapolis Motor Speedway, the Indianapolis 500 and the NASCAR Brickyard Weekend.

“With world-class technology and innovation, NTT has helped take the INDYCAR SERIES to the next level,” said Roger Penske, Founder and Chairman, Penske Corporation. “Over the first two years as entitlement sponsor of the series, the dedicated team at NTT has helped INDYCAR become more efficient and effective through smart technologies. As our sport continues to grow by connecting with a new generation of fans, NTT helps take us down new roads by creating more engaging experiences through our shared digital platforms. We thank NTT for the long-term commitment to the INDYCAR SERIES and the Indianapolis Motor Speedway, and we look forward to driving the future of our sport forward, together.”

NTT remains committed to accelerating the future of smart communities and has developed an enhanced digital experience powered by real-time, data-driven insights, analytics and machine learning that will enable race fans to enjoy the “The Greatest Spectacle in Racing” like never before across multiple channels and environments.

At this year’s Indianapolis 500, fans will experience a whole new level of engagement, whether they plan to be at the Indianapolis Motor Speedway (IMS) in person, or to soak in all of the excitement from the comfort of their homes through an amplified, virtual experience.

“With no spectators at the Indianapolis Motor Speedway for last year’s Indianapolis 500, due to the pandemic, we were set a new challenge – to think outside of the box in terms of leveraging our technology to bring the race to fans at home,” said Simon Walsh, Chief Executive Officer, NTT Ltd. Americas.“Enhancing the viewing experience and creating the next generation of INDYCAR followers – wherever they are – is a critical objective for INDYCAR and NTT, and we look forward to continuing our work with INDYCAR and the broader Penske Corporation and serving as a trusted partner to help the organization continue their digital transformation and achieve their ambitions.”

“The past year has significantly changed the way people engage with sports. NTT is helping INDYCAR adapt by creating new ways for fans to engage and connect through digital,” said Bob Pryor, Chief Executive Officer, NTT DATA Services.“We’re excited to enhance the enjoyment and experience of motorsports for more fans. As the digital partner of choice for our clients, NTT DATA is proud to grow with INDYCAR and help fans enjoy their racing experiences—on and off the track.”

The key to this unique fan experience is NTT Smart Solutions . The secure, distributed platform captures data via sensors and micro data centers in designated areas through video and sound. The platform also integrates historical data sources, such as traffic, weather and social media to leverage cognitive analytics, learn regular patterns and detect and alert operations teams to the presence of abnormal ones. Dynamic visual environments featuring the most exciting data-led content and storylines are enabled by machine learning and AI to bring the race to life for fans both at IMS and off site. New features and enhancements this year include:

  • NTT Smart Venue: AI-enabled optical detection technologies, combined with real-time entry gate flow rate data, give the IMS operations and security teams better visibility into current and possible scenarios, enabling them to see a bigger, more real-time picture of the venue that includes visitor and vehicle traffic flow and congestion, social distancing, etc. These enhancements will allow the event teams to optimize their resources in real time with faster, more data-driven decision making to focus their resources on areas where race attendees can benefit the most. At-gate IMS personnel also now have mobile POS capabilities at their fingertips for digital ticketing and parking transactions – all to help manage the event venue more safely and efficiently, providing a more positive and consistent experience for attendees at the world’s largest sports venue, the Indianapolis Motor Speedway.
  • INDYCAR Data Experience: Powered by NTT, fans can now engage with more race and driver data than ever before via multiple channels, including the INDYCAR Mobile App , the IMS Media Wall (a 100-foot wide, high-resolution LED data display on the Pagoda) and more as they engage with real-time, data-driven racing insights powered by NTT. The multiple track views stay up to date with real-time leaderboards and provide access to more exciting, easily shareable data and stats coming off of more than 140 different data points from each car and the track itself. Among other events highlighted by the data experience will be a live race view of all competitors, biggest movers, featured head-to-head battles, race team and pit stop performance impact, as well as highlighted race events such as the green flag, yellow flags and the checkered flag.
  • INDYCAR Mobile App: Powered by NTT DATA, fans can now enjoy an enhanced user experience and virtually ride along with their favorite driver athletes and teams as they tear down the course at 200+ mph. With additional live, in-car cameras and new video feeds, users can see up to five drivers from a first-person perspective. In addition, fans this year will also get to enjoy live streaming and a more integrated INDYCAR Fantasy League and e-commerce experience. Global usage of the mobile app continues to expand, with usage during live racing events continuing to grow. The free app is available for year-round use around the world via download from the iOS App Store or Google Play.

NTT’s proprietary Smart Solutions consumes, analyzes and transforms massive amounts of data (supporting an organization’s full data lifecycle) to deliver valuable insights driving technology-enabled business outcomes and helping organizations like INDYCAR further along their digital transformations. NTT Smart Solutions can be applied in a multitude of environments, whether a sports venue, like Indianapolis Motor Speedway, a city, like Las Vegas, a national landmark, like Chicago’s Navy Pier, or a major transportation center such as Edmonton International Airport. NTT is committed to developing and delivering disruptive technology that helps solve challenges and deliver the best outcomes for its clients.

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