Goodyear announces entitlement sponsorship for the Official Throwback Weekend of NASCAR’s Cup Series Race

The Darlington throwback weekend was moved this year from the existing Labor Day date to the new one in May. That new race has a new sponsor via an existing partner.

Goodyear announced today a partnership with Darlington to be the sponsor of the throwback weekend in May. The new name for the May 9 NASCAR Cup Series race on the 1.33-mile South Carolina race track is  the Goodyear 400.

As they have in the past, Goodyear will once again replace the yellow “Eagle” logo on the sidewalls of its racing tires with a vintage “Blue Streak” sidewall design. In keeping with the race weekend’s throwback theme, the Blue Streak tires will include white Goodyear lettering and a white logo that reflect the design of NASCAR tires used in the 1960’s and 1970’s.

“Goodyear is one of the most iconic brands in the history of motorsports, so we are proud to name our spring NASCAR Cup Series race at Darlington Raceway the Goodyear 400,” said Darlington President Kerry Tharp said via a release. “Goodyear has been a part of many monumental moments in Darlington Raceway’s storied history. We look forward to writing a new chapter with Goodyear as part of the Official Throwback Weekend of NASCAR.”

This recent history is just the tip of the iceberg. Goodyear and Darlington have a long history together where this was the place Goodyear conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in the 1959 Southern 500 with driver Jim Reed. The Goodyear 400 will mark Goodyear’s first race entitlement in North America.

“Goodyear is honored to be a part of the Official Throwback Weekend, a tradition that drivers and fans look forward to each year,” said Karen Maroli, Goodyear’s vice president of marketing. ”Goodyear and NASCAR have a shared legacy that spans six decades and multiple generations, and the throwback nature of the Goodyear 400 allows us to celebrate the accomplishments of the past while also showcasing the incredible talents of drivers today.”

The Goodyear 400 is a continuation of Goodyear’s long-standing relationship with the sport of racing. As the “Exclusive Tire Supplier” for NASCAR’s top three series, Goodyear is the longest-running continuous partner in NASCAR history. Goodyear produces more than 100,000 tires for NASCAR’s top three series every year, and each tire is custom-built by the hands of passionate Goodyear associates in Akron, Ohio – Goodyear’s global headquarters – and donned with the name of the employee who helped produce it.

To learn more about Goodyear Racing, visit www.Goodyear.com/Racing. Tune-in to watch the Goodyear 400 on Sunday, May 9 at 3:30 p.m. ET on FS1 and Motor Racing Network, where Goodyear will provide aerial coverage of the action.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s