To celebrate Hispanic Heritage Month, Minute Main Aguas Frescas to sponsor Suarez for next month’s NASCAR race on the ROVAL

Daniel Suarez will feature a special paint scheme for next month’s Bank of America ROVAL 400. In a celebration of Hispanic Heritage Month, Minute Maid Aguas Frescas and Suárez have revealed a new, colorful and vibrant paint scheme for his No. 99 car, set to appear for the Round of 12 elimination race in Charlotte.

The car was formally unveiled on Thursday afternoon at Coca-Cola’s Atlanta headquarters as part of the Company’s Hispanic Heritage Month celebration, the new design features vibrant Minute Maid Aguas Frescas imagery reflective of its three distinctive flavors – Hibiscus, Mango and Strawberry – along with a fun twist on the brand’s playful, double-entendre tagline: “Refreshing AF.” 

This is the second consecutive year Minute Maid Aguas Frescas has partnered with Suárez and his racing team, Trackhouse, to design a unique paint scheme to run during Hispanic Heritage Month. Suárez, a Mexican-born Coca-Cola Racing Family driver, became the first Mexican driver to win a NASCAR Cup Series race with his win at Sonoma in 2022. This paint scheme unveiling also comes on the heels of the 25-year milestone of The Coca-Cola Company’s involvement with NASCAR.  

Coca-Cola’s partnership with Daniel Suárez provides an opportunity to recognize the historic accomplishments of a Hispanic driver in a predominately American sport. As the only Mexican driver in the NASCAR Cup Series, Suárez proudly displays his Mexican roots on his car each week and has helped attract a new demographic of fans to the sport. His fan club created in partnership with Coca-Cola and NASCAR, Daniel’s Amigos, has engaged Hispanic fans with the sport in an unprecedented way since its creation in 2019. 

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