Andretti Autosport, a Championship-winning motorsports organization, announced on Tuesday a major rebranding initiative that will see the international organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.
It’s not the first time the team has been rebranded. From Andretti Green to Andretti Autosport, they now will be known as Andretti Global which makes the upmost sense with what they’re trying to accomplish.
“I’m proud of what Andretti Autosport has accomplished over the years, and all the memories that have come with so many special moments,” said Michael Andretti. “Just as proud as I am of our past, I’m equally excited about our future. As we continue to expand and build a global racing institution, our goal is to be engrained in the culture of our fans, teams and partners. This rebrand is a major milestone in our team’s journey, but we are only getting started. We are determined to achieve success and confident that there are big things in store for Andretti Global.”
As a brand that is built on a foundation of racing excellence, the new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s already-established legacy. Andretti Global currently operates in eight motorsports platforms racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.
With an already established INDYCAR, Indy NXT and Formula E team, they since branched out and bought into IMSA with Wayne Taylor Racing. They’ve also dabbled into NASCAR recently with Spire in a move that could bring them in that direction too. They’ll also await F1’s decision on if they can join overseas as well.
Which is why they made this name change since they’ve become a global juggernaut and are currently building a new facility to house all in one spot.
Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo. As each of the 2024 racing seasons get underway, fans can look forward to a new digital experience from the most trusted name in motorsports with the rebrand additionally bringing a new structure to the team’s social media presence.
“The words Andretti and motorsports are synonymous, and I’m impressed and excited by the worldwide fanbase and reach of the Andretti name,” said Dan Towriss, partner of Andretti Global. “I’m proud to be working with Michael and his team to build that name and legacy into an even stronger brand that reflects our ambitions and values. We are committed to excellence, and I believe our work will benefit our fans and partners around the globe.”
