Busch Light announced today that the brand has signed a multi-year agreement as primary sponsor with Trackhouse Racing and NASCAR Cup Series driver, Ross Chastain.

Beginning in 2024, the beer brand will partner with Chastain to bring his 21+ fans along for the ride of their lives with epic, one-of-a-kind opportunities, irreplaceable memories and access to the sport like never before.

Chastain is growing force in the sport, from his first Cup Series victory at Circuit of the Americas and making history at Martinsville Speedway with his “Hail Melon” move in 2022 to earning his first Busch Light Pole Award then winning the race the next night at Nashville Superspeedway in June, fans can’t get enough of him!

Chastain’s popularity with fans, his rise to the top of the NASCAR Cup Series, his unique driving style and roots as an eighth-generation watermelon farmer, made him the ideal partner for Busch Light.

“With our longstanding commitment to NASCAR, we’ve activated many different types of programs with our sponsorship throughout the years, and we’re thrilled to team up with Trackhouse Racing and Ross Chastain to continue finding compelling, creative ways to bring 21+ fans, NASCAR enthusiasts and Busch Light consumers closer to the sport they love,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “Our goal is to showcase the things 21+ fans love while enjoying their favorite sport and favorite beer, and we can’t wait to do this along with Trackhouse Racing and Ross as they join the Busch Light family!”

This move can further bring Chastain into the limelight. Nothing against his current sponsors, but driving beer brand race cars can help to further grow his popularity.

Busch Beer is a grassroots type of beverage and Chastain if your grassroots type of racer. Merging is a perfect marriage that can bring Chastian further into the national limelight.

“On the farm in Alva, Florida, Busch Light has always been the beer of choice for all of our celebrations, and now that they are right by my side as my sponsor – it’s a dream come true!” said Chastain. “This sponsorship means so much to me as the brand not only supports NASCAR, but also places value and extends their support to communities that are close to my heart — the humble, hard-working people across the U.S. who enjoy cracking a cold one after an honest day’s work.”

This sponsor is also massive for this young organization. For Trackhouse to attract a sponsor like Busch Beer, it’s a huge win.

“Ross has already accomplished so much in his career and we’re so proud that an iconic brand like Busch Light sees his commitment not only to the sport, but to his fans. Being sponsored by the official beer of NASCAR is such an honor and we can’t wait to see what Ross and Busch Light accomplish together in 2024 and beyond,” said Trackhouse Founder and Owner, Justin Marks. “It has been Trackhouse’s goal from day one to build something special and different. Something that resonates with the fans and partners in NASCAR. For Busch Light to recognize this and commit to the vision is both humbling and inspiring as we continue to write a special chapter in the history of this sport.”

For over 44 years, Busch Light has invested in some of NASCAR’s most successful programs and events from the Busch Pole Award to the Busch Light Clash, as well as alongside sponsored driver and NASCAR icon, Kevin Harvick. As the brand takes its final lap with Harvick this year, Busch Light will continue its tradition in the sport by sponsoring Ross Chastain and working with Trackhouse Racing to cross the finish line with the No. 1 Chevrolet NASCAR Cup Series driver.

Anheuser Busch first joined Harvick with RCR in 2011. They followed him to SHR in 2014 and remained there through this season. Now, it’s a new shift with the company putting stock in Dale Earnhardt Jr. (2000-2007), Harvick (2011-2023) and now Chastain.

That’s a great group to be in company of.

On the flipside, it’s a massive loss for SHR. They’ve lost Monster Energy when Kurt Busch departed in 2018. They’re set to lose Busch Light at season’s end and could soon lose Smithfield if they choose to follow Aric Almirola out too.

That’s a lot of big sponsorship dollars leaving the team.

Also, it makes you truly wonder if Almirola is coming back next season anyhow. If he does, SHR would boast a lineup with 4 career wins (that’s if they don’t win at all in 2023). If Almirola walks too, out goes his 3 career wins leaving them with one and another major sponsor out the door too.

SHR has to reverse this downward spiral and needs to do so quickly.

Harvick has been the face of SHR since he came onboard in 2024. He’s amassed 37 wins in nine full-time seasons with this being his 10th. He also has 149 top five finishes and 228 top 10’s.

61.6% of his career wins have come with SHR. 59.8% of his top fives and 52.1% of his top 10’s did too.

Harvick was winless in 2021 and is again in 2023. He had more top fives in 2020 than he had in 2021 and 2022 combined. The other three drivers sit 25-27-31 in points right now.

That’s why losing Harvick and Busch is a huge loss just as Smithfield and Almirola would be too.