GEICO signed with NASCAR last year as a Premier Partner for the Cup Series. There are four of those “partners” overall with GEICO being one. Now, their status as a sponsor on the teams level is in doubt. That casts a potential bleak future for one of the teams as a result.
See, when the INDYCAR lost Verizon as the entitlement sponsor following the 2018 season, they went after NTT Data. But, INDYCAR didn’t want to take the sponsor away from Chip Ganassi Racing. The only way that this would work for the INDYCAR side was if NTT Data remained committed to the team aspect as well.
They worked together to make this happen.
But, sounds like NASCAR may have a problem on their hands with GEICO not being back as of now with Germain Racing for 2021. In turn, Germain may have to scale back their operation, or worse — sell.
“At this time, anything is on the table,” a statement read from the team on Tuesday after rumors surfacing overnight. “Germain Racing does not have a signed sponsorship contract for 2021, and Bob Germain is exploring conversations for a potential sale.”
GEICO came on board with the team 11 years ago in their debut in Cup. With a broader spectrum with NASCAR’s premiere series, you can’t fully blame the company for just focusing with a partnership rather than fork out money on multiple ways.
That would leave Ty Dillon without a place to go, but I have a feeling Richard Childress Racing would just expand back to a third car if that happens since they technically own a third charter but currently lease it out.
After all, Dillon’s ride with Germain is an alliance deal and it sounds like RCR may be losing another alliance team with Richard Petty Motorsports at seasons end too.
Still, for NASCAR to lose one and now maybe two teams this offseason, may hurt.
