NASCAR, the stage is yours. Sunday can potentially be a huge shift to bring NASCAR back into the mainstream boom. See, in the 1990s, NASCAR grew to become the most popular sport in the United States. Unfortunately, all good things eventually come to an end. Over the last decade, NASCAR has seen their numbers fall in terms of most metrics. All that boom was gone. They lost their luster.

Luckily, the start of this season had started seeing a shift back up. All four races run before the COVID-19 pandemic saw upticks in ratings and attendance. It all started in Daytona which played for a sold out crowd, the largest attended season opener for the sport in many years. Among those there was President Donald Trump and his first lady.

The anticipation of a NASCAR race was really starting to come back. Then the coronavirus hit. On March 11, NBA player Rudy Gobert tested positive for the coronavirus. They suspended their league immediately. Over the next few days, all of the other sporting leagues around the world followed suit, including NASCAR.

Over the last 10 weeks, we’ve had no live sports –until now. NASCAR, is the first major sport back and will have the eyes of the world on them.

Everyone has been so starved for something live, something real, that whenever something does come back, they’re going to see the boom. The NFL Draft was a prime example.

Now, NASCAR has all the attention on Sunday afternoon and should see a big benefit in doing so. Everything that they do on Sunday will be under a microscope. Everyone on TV will be watching with intent with sports leagues around the world taking note.